Last reviewed: · Reviewed by LocalCMO Editorial Team

Evidence library

Local marketing reports you can check, question, and use

Each guide separates published evidence from interpretation, shows the source and review date, and turns the finding into a practical next step for one real location.

How to read the library

Three evidence levels, kept separate

A published statistic can describe a population. It cannot prove what is happening at one location. Each guide labels the difference.

01

Published evidence

We name the publisher, link the original source, record the date, and state the sample or policy scope.

02

Local observation

We record what was visible for a specific business, market, query, platform, and collection date.

03

Recommended action

We explain the reasoning, keep uncertainty visible, and require approval before customer-facing work.

Use your own evidence

Start with one location and one question

Check a customer-visible gap, review the source behind it, and decide whether the proposed action is worth approving.

Customer-visible actions stay behind approval.