Product inputs and outputs
What store locator and location pages does
Store locator software gives customers a reliable path from a brand website to the location that can actually serve them. LocalCMO treats every location page as a record of verified business facts rather than a copy-and-paste SEO page. The starting inputs are the approved name, address or service area, phone, hours, categories, services, accessibility details, booking or ordering link, and any location-specific restrictions. The output is a customer-facing locator and location-page structure that makes those facts easy to find and keeps each location tied to its source. A team can review missing or conflicting fields before publishing, then check the live page against the approved record after a change. Useful measurement focuses on observable actions such as calls, direction requests, bookings, or link clicks when tracking is available. A locator cannot prove that a visit or sale occurred, and it should not create pages for closed, ineligible, duplicate, or unverified locations.
01Required inputs
Verified location facts, service coverage, customer actions, destination URLs, and the source responsible for each field.
- Correct business, client, or location
- Authorized users and source access
- Approved facts and task scope
- Named reviewer or owner
02Evidence and review
The approved record beside the rendered location page, including changed fields, publication status, and the last verification date. Decide which facts belong at brand level and which must remain specific to a location, market, or service area.
03Operational output
A navigable locator with distinct, accurate location pages and a review queue for exceptions or missing facts.