Product inputs and outputs
What branded client portal does
Client portal software gives an agency customer one place to understand work, evidence, decisions, and status without exposing the agency's internal clutter. LocalCMO structures the portal around the client and locations they are allowed to see. Inputs include approved business facts, completed or pending work, source links, reports, comments, and items that need a client decision. The output is a branded view where the customer can review what was observed, what the agency prepared, what has or has not gone live, and what they need to approve. Permissions should be checked at workspace, client, location, and module level before access is granted. The portal should not display draft claims as results or present a submitted publisher change as completed. It also should not imply that an online signal proves calls, visits, sales, or retention. A useful portal makes the next decision obvious, keeps discussion attached to the relevant record, and preserves an understandable history after the work moves forward.
01Required inputs
The correct client, permitted users and locations, approved evidence, work status, comments, and decisions awaiting review.
- Correct business, client, or location
- Authorized users and source access
- Approved facts and task scope
- Named reviewer or owner
02Evidence and review
Client-visible source links, change history, approval records, and status labels that distinguish drafts, submissions, completions, and failures. Choose which records a client may view, comment on, approve, or download and which remain internal to the agency.
03Operational output
A branded client view that explains progress and puts each open decision beside the work it affects.