- Before (index)
- 100
- After 90 days (index)
- 129
Hair, skin and nail salon · The Blue Mango Salon
Blue Mango's booking clicks rose 29%
A manicure search and an IPL search need different answers. LocalCMO helped Blue Mango organise its content around each service and link it to the relevant booking page. Booking clicks increased 29% over 90 days.
90-day results
What changed for The Blue Mango Salon
- Before (index)
- 100
- After 90 days (index)
- 138
- Before
- 2
- After 90 days
- 10
- Before
- 44%
- After 90 days
- 94%
Measurement note. Source: LocalCMO customer case records. Reporting period: 90 days. Indexed figures use a starting value of 100; they show relative change, not absolute counts. pp means percentage points. Changes are rounded where needed.
The difference
Booking clicks and non-brand search views increased
Booking clicks rose 29%, while views from searches that did not include the salon's name increased 38%. Blue Mango also moved from two to ten local content updates a month, giving each service more regular coverage.
Discovery extended beyond the salon name
Non-brand search views rose 38% across the reporting period.
Reviews received more attention too
The response rate increased from 44% to 94%.
The challenge
Four service lines were sharing one general message
Blue Mango offers hair, skin, nail and IPL services. Reviews described knowledgeable staff who explained treatments well, but the salon's online content did not give each service the same attention.
Someone searching for a particular treatment needed more than a general salon description. They needed current information, examples of the work and the right place to book. With only two local content updates a month, those details were not being refreshed often enough across the service lines.
At The Blue Mango Salon
Before and after LocalCMO
Before and after the work
Before LocalCMO
Content varied by service
Hair, skin, nails and IPL did not have equally fresh information at their search and booking entry points.
Two local updates a month
The publishing schedule left little room to cover all four service lines.
After LocalCMO
Content led to the relevant service
Posts and service information were organised around what the customer wanted to book.
Ten local updates a month
A weekly content plan gave the salon more regular material to review and publish.
- 01
Separated the service topics
LocalCMO tracked hair, skin, nails and IPL separately, including their reviews, local keywords and booking links.
- 02
Used reviews to find useful topics
Staff expertise, treatment explanations and the salon experience became subjects for posts about the relevant service.
- 03
Prepared a weekly content plan
LocalCMO drafted posts for the salon to approve, with service information and a link to the appropriate booking destination.
- 04
Compared local searches by service
Search checks used matching locations and dates to compare Blue Mango with nearby salons and identify content gaps.
Products used
How LocalCMO supported the work
Social media
Plan posts around your services and customer questions, then review them before publication.
See this LocalCMO productReview monitoring
Read new reviews, spot recurring questions and prepare replies for your team.
See this LocalCMO productLocal SEO
Track the service searches that matter to your business in the areas you serve.
See this LocalCMO productQuestions and answers
About The Blue Mango Salon's results
Why did Blue Mango organise content by service?
Customers searching for hair, skin, nails or IPL need different information. Organising those topics separately helped connect each search or post to the relevant service and booking page.
What does the 29% increase in booking clicks measure?
It measures clicks on online booking links during the 90-day reporting period, not completed appointments or revenue.
See it for your business
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