Last reviewed: · Reviewed by LocalCMO Editorial Team

Laser and skin clinic · The Angel Laser Clinic

Angel Laser's phone enquiries increased 22%

Google and other directories were showing different phone numbers for Angel Laser. LocalCMO helped the clinic confirm the right details and correct its listings. Phone enquiries rose 22% over 90 days.

90-day results

What changed for The Angel Laser Clinic

+22%Phone enquiries
Before (index)
100
After 90 days (index)
122
+50 ppCore-platform phone consistency
Before
50%
After 90 days
100%
+33%Direction requests
Before (index)
100
After 90 days (index)
133
+40 ppAI brand-answer accuracy
Before
60%
After 90 days
100%

Measurement note. Source: LocalCMO customer case records. Reporting period: 90 days. Indexed figures use a starting value of 100; they show relative change, not absolute counts. pp means percentage points. Changes are rounded where needed.

The difference

Consistent contact details, with more enquiries

After 90 days, the phone details on the checked core platforms were consistent. Phone enquiries increased 22% and direction requests rose 33% during the same period.

The contact information matched

Consistency improved from 50% to 100% across the core-platform entries checked.

Fewer errors in the checked answers

AI brand-answer accuracy rose from 60% to 100%. This result applies to the tested answers, not every AI response.

The challenge

Patients could find the clinic, but see different phone numbers

The Angel Laser Clinic's reviews described professional staff, a clean environment and patients willing to travel for treatment. The difficulty appeared at a practical point: Google and other public directories displayed different telephone numbers.

The clinic needed to decide which information should appear, then get the corrections onto the relevant sites. Simply replacing a number automatically would not have been enough; the authorised team had to confirm it first.

Before and after LocalCMO

Before and after the work

Before LocalCMO

Phone consistency was 50%

Only half of the checked core-platform entries agreed with the phone information used for the comparison.

AI answers were not always accurate

The initial brand-answer accuracy score was 60% across the questions checked.

After LocalCMO

The checked phone entries agreed

Phone consistency reached 100% after corrections based on the clinic's approved details.

The checked AI answers were accurate

Brand-answer accuracy reached 100% within the measured question set.

What LocalCMO did

The work behind the change

See how LocalCMO works
  1. 01

    Asked the clinic to confirm the number

    LocalCMO flagged the conflicting entries and put the decision in front of the authorised clinic team.

  2. 02

    Prepared the listing corrections

    Once approved, the correct details were used to prepare changes for the affected platforms.

  3. 03

    Tracked whether corrections appeared

    Submission, publication and recheck records were kept separate so an edit request was not mistaken for a live correction.

  4. 04

    Rechecked contact details in AI search

    Monthly checks covered answers about the clinic's telephone number, address and booking options, looking for old information that was still being repeated.

Products used

How LocalCMO supported the work

Questions and answers

About The Angel Laser Clinic's results

Who decided which phone number was correct?

The clinic's authorised team confirmed the contact details. LocalCMO flagged the differences and prepared the corrections after that approval.

What does 100% AI answer accuracy cover?

It covers the brand answers checked for this case, including contact and booking information. It does not mean every engine or future answer will always be correct.

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