- Before (index)
- 100
- After 90 days (index)
- 128
Pet retail and services · Pets at Home Camden
Pet-service clicks rose 28% at Pets at Home Camden
Checking stock and looking for a grooming appointment are different tasks. LocalCMO helped the Camden store separate those needs in its content and links. Clicks into pet services increased 28% over 90 days.
90-day results
What changed for Pets at Home Camden
- Before (index)
- 100
- After 90 days (index)
- 124
- Before (index)
- 100
- After 90 days (index)
- 119
- Before
- 63%
- After 90 days
- 100%
Measurement note. Source: LocalCMO customer case records. Reporting period: 90 days. Indexed figures use a starting value of 100; they show relative change, not absolute counts. pp means percentage points. Changes are rounded where needed.
The difference
Pet-service clicks increased 28%
Pet-service entry clicks increased 28%. Direction requests rose 24%, and phone requests rose 19%. The service fields and links checked for the case reached 100% accuracy, up from 63% at the start.
Service links got more use
The 28% increase measures clicks into pet services, separately from retail purchases.
The store's information was more consistent
All service fields and links in the case's checklist were accurate at the end of the period.
The challenge
One store profile had to answer very different questions
Pets at Home Camden's customers searched for opening hours, products, grooming and care services. A general store description could not answer all those questions or send everyone to the same next step.
The store also had more than 2,000 reviews. Feedback about staff, stock, grooming and waiting times needed to be separated before the team could see which service needed attention. The first check put service-field and link accuracy at 63%.
At Pets at Home Camden
Before and after LocalCMO
Before and after the work
Before LocalCMO
Service fields and links were 63% accurate
The initial check found information and destination links that needed correction.
Different kinds of feedback were mixed together
Retail, grooming and waiting-time comments needed different responses from the store.
After LocalCMO
The checked fields and links reached 100% accuracy
Local service information and destinations were corrected against the store's approved details.
Review topics were separated by service
Staff could distinguish stock and retail questions from grooming or service concerns.
- 01
Organised information by the customer's task
LocalCMO separated retail, grooming and care-related questions, checking them against what the Camden location offered.
- 02
Checked where each link led
Google, website, social and AI-search information were reviewed for service visibility and the accuracy of their destinations.
- 03
Sorted the review themes
Comments were grouped by staff, products, stock, grooming and waiting times so recurring issues could reach the relevant team.
- 04
Connected local posts to the right service
LocalCMO drafted seasonal content for store approval and linked each post to the relevant store or service entry point.
Products used
How LocalCMO supported the work
Business listings
Find conflicting business details and manage corrections across listing sites.
See this LocalCMO productReview monitoring
Read new reviews, spot recurring questions and prepare replies for your team.
See this LocalCMO productSocial media
Plan posts around your services and customer questions, then review them before publication.
See this LocalCMO productQuestions and answers
About Pets at Home Camden's results
Why separate retail and grooming feedback?
A stock question and a grooming concern need different follow-up. Grouping reviews by topic helped the Camden team see which service a customer was discussing.
Does 28% more service clicks mean 28% more sales?
No. The figure measures clicks into pet-service entry points. Sales, completed appointments, phone requests and directions are separate measures.
See it for your business
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