- Before
- 29
- After 90 days
- 54
Skin and aesthetics clinic · My Skin Clinic
My Skin Clinic grew from 29 to 54 Google reviews
My Skin Clinic already had a 4.9 rating. LocalCMO helped the team ask for feedback regularly and respond sooner. In 90 days, the clinic added 25 reviews while keeping the same rating.
90-day results
What changed for My Skin Clinic
- Before
- 4.9
- After 90 days
- 4.9
- Before
- 4.6 days
- After 90 days
- 14 hours
- Before (index)
- 100
- After 90 days (index)
- 131
Measurement note. Source: LocalCMO customer case records. Reporting period: 90 days. Indexed figures use a starting value of 100; they show relative change, not absolute counts. pp means percentage points. Changes are rounded where needed.
The difference
25 more reviews, with the rating unchanged
The total rose from 29 to 54, an 86% increase after rounding. Average response time dropped from 4.6 days to 14 hours. Phone enquiries also increased 31% over the reporting period.
Recent experiences were easier to find
Prospective patients had 25 additional reviews to read before choosing the clinic.
Feedback waited less time
The average reply took hours rather than several days, with staff still approving the response.
The challenge
A 4.9 rating, but only 29 reviews
Patients praised My Skin Clinic's professionalism and the time staff spent answering their questions. The rating reflected that experience, but the review total was small for a clinic on Harley Street, where patients have plenty of alternatives nearby.
The clinic needed a consistent way to invite feedback after a visit. Replies also took an average of 4.6 days. Patients reading the profile could see a high score, but fewer recent accounts of what a consultation was actually like.
At My Skin Clinic
Before and after LocalCMO
Before and after the work
Before LocalCMO
29 Google reviews
The 4.9 rating rested on a relatively small number of patient reviews.
Replies took 4.6 days on average
New feedback could wait several days for a response.
After LocalCMO
54 reviews, still rated 4.9
The clinic added 25 reviews during the 90-day period.
Average reply time fell to 14 hours
Staff reviewed reply drafts and responded while the feedback was still recent.
- 01
Made review requests part of the service routine
The clinic agreed when to send a neutral feedback invitation. Requests were not limited to patients expected to leave a positive review.
- 02
Collected new feedback for the team
LocalCMO monitored incoming reviews and grouped questions about the consultation, pricing and treatment expectations.
- 03
Prepared replies for staff approval
The team could review and edit a draft instead of starting each reply from scratch.
- 04
Put recurring questions into the FAQs
Questions raised in reviews informed clearer explanations on the clinic's service pages.
Products used
How LocalCMO supported the work
Review monitoring
Read new reviews, spot recurring questions and prepare replies for your team.
See this LocalCMO productReview generation
Set up neutral feedback invitations at an appropriate point after service.
See this LocalCMO productQuestions and answers
About My Skin Clinic's results
How many reviews did My Skin Clinic add?
It added 25 reviews, taking the total from 29 to 54 over 90 days. The 86% figure is the increase in the total review count, not a comparison of new-review volumes across two periods.
Did the clinic ask only happy patients for reviews?
No. LocalCMO helped set up neutral invitations at an agreed service point, without selecting patients based on the rating they were expected to give.
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