- Before (index)
- 100
- After 90 days (index)
- 134
Skin clinic · LINIA Skin Clinic
LINIA recorded 34% more requests for directions
LINIA's address did not match across its online listings. LocalCMO helped the clinic correct those details and update its service content. Over 90 days, Google direction requests rose 34% and website clicks rose 27%.
90-day results
What changed for LINIA Skin Clinic
- Before
- 71%
- After 90 days
- 100%
- Before (index)
- 100
- After 90 days (index)
- 127
- Before
- 38%
- After 90 days
- 92%
Measurement note. Source: LocalCMO customer case records. Reporting period: 90 days. Indexed figures use a starting value of 100; they show relative change, not absolute counts. pp means percentage points. Changes are rounded where needed.
The difference
Direction requests and website clicks increased
Google direction requests increased 34% during the 90-day period. Website clicks rose 27%. These activities are reported separately from completed appointments.
The checked listings agreed
Core-field consistency reached 100%, up from 71% at the start.
More reviews received a reply
The clinic's review response rate increased from 38% to 92%.
The challenge
The reviews were reassuring. The address was less clear.
LINIA Skin Clinic's reviews described doctors who took time to explain treatment and patients who returned for ongoing care. But someone checking the clinic online could find different location details depending on which page they opened.
For a patient deciding where to book a consultation, that meant an extra check. LINIA needed the address and contact details on its listings to agree with the clinic's own information. It also wanted the questions patients raised in reviews to be answered on its service pages.
At LINIA Skin Clinic
Before and after LocalCMO
Before and after the work
Before LocalCMO
71% of core fields agreed
The initial check found differences in the clinic information shown across the selected sources.
Patient questions stayed in reviews
Feedback about consultations and acne treatment was not consistently reflected in service content.
After LocalCMO
100% consistency in the checked fields
Address, phone, website and service information were checked against the details approved by the clinic.
Service pages answered more of those questions
Doctor information and treatment FAQs drew on topics that patients had already raised.
- 01
Established the clinic's correct details
LocalCMO brought the address, phone number, website, categories and services into one record for the clinic to approve.
- 02
Corrected conflicting listings
Each difference became a task with the existing information and suggested correction side by side. The clinic reviewed the changes before submission.
- 03
Updated content around patient questions
Review themes informed doctor introductions and treatment FAQs. The clinic checked the medical wording before anything was published.
- 04
Checked what patients could find afterwards
LocalCMO revisited the listings and tracked local searches such as Harley Street acne clinic, including how AI answers described the clinic.
Products used
How LocalCMO supported the work
Business listings
Find conflicting business details and manage corrections across listing sites.
See this LocalCMO productLocal SEO
Track the service searches that matter to your business in the areas you serve.
See this LocalCMO productAI search visibility
Check whether AI answers get your location, services and contact details right.
See this LocalCMO productQuestions and answers
About LINIA Skin Clinic's results
What did LocalCMO change for LINIA?
LocalCMO helped correct conflicting business details, prepare doctor and treatment content from patient questions, and recheck the clinic's information in local and AI search.
Does the 34% increase mean more appointments?
It measures Google direction requests over the 90-day period. Appointment totals are a different measure and are not included in this result.
See it for your business
See which local marketing problem LocalCMO can help you fix first
LocalCMO compares what customers see, recommends a practical action, and keeps you in control before anything changes.