Social

Read post performance analytics

This guide explains how to read post performance analytics and how to check the result before you finish.

Reviewed by LocalCMO Editorial Team Last reviewed September 15, 2026

Before you start

You can open Social.
You know the client, location, social profiles, and publishing date.
You have access to the approved business update, offer, media, tags, and connected profiles.

Steps

Choose the right scope
Open Social and select the client, location, social profiles, and publishing date.
Confirm what the page is showing
Check the approved business update, offer, media, tags, and connected profiles. Make sure the scope and date match the question you are trying to answer.
Read post performance analytics
Read the available post views, clicks, and publishing totals for the selected profiles and reporting period.
Open the supporting detail
Preview the copy and media for each selected network before publishing or scheduling.
Record the next action
The post shows the intended profiles, content, media, timing, and per-channel status. Save or assign the next step instead of treating the summary as proof that work is complete.

EXPECTED RESULT

What you should see when you finish

The post shows the intended profiles, content, media, timing, and per-channel status.
The page shows the client or location you intended to change or review.
Any approval, publishing, or follow-up status is recorded separately from the draft.

If something does not look right

The option or data is missing

Check the selected scope, date range, account connection, and your permissions. Post types, media limits, analytics, and publishing controls differ by network and account connection.

The result does not match the source

Return to Social, confirm the source and checked date, then repeat the task with the same scope. Do not replace a missing value with zero or assume a submitted change is already live.