Listings
Add UTM tracking rules
This guide explains how to add UTM tracking rules and how to check the result before you finish.
Reviewed by LocalCMO Editorial Team Last reviewed
Before you start
- You can open Listings.
- You know the client and business location you want to check.
- You have access to the verified business facts and the connected or public listing you are comparing.
Steps
Choose the right scope
Open Listings and select the client and business location you want to check.
Check the current state
Review the verified business facts and the connected or public listing you are comparing. Keep the current value or status visible before you make a change.
Add UTM tracking rules
Set one rule per location and LocalCMO tags every published link, filling in the publisher as the source automatically.
Review before you finish
Compare the proposed value with the current publisher value before you save or publish.
Confirm the saved or submitted result
The listing task shows the right location, source, value, and current publishing status.
EXPECTED RESULT
What you should see when you finish
- The listing task shows the right location, source, value, and current publishing status.
- The page shows the client or location you intended to change or review.
- Any approval, publishing, or follow-up status is recorded separately from the draft.
If something does not look right
The option or data is missing
Check the selected scope, date range, account connection, and your permissions. Directory coverage, editing controls, verification, and publishing time depend on the publisher and account connection.
The result does not match the source
Return to Listings, confirm the source and checked date, then repeat the task with the same scope. Do not replace a missing value with zero or assume a submitted change is already live.
Add UTM tracking rules FAQ
What does “Add UTM tracking rules” help me do?
Set one rule per location and LocalCMO tags every published link, filling in the publisher as the source automatically.
How do I know this task is complete?
The listing task shows the right location, source, value, and current publishing status.
What should I do if the option or data is missing?
Check the selected scope, account connection, date range, and permissions. Directory coverage, editing controls, verification, and publishing time depend on the publisher and account connection.