Local SEO
Compare local competitors
This guide explains how to compare local competitors and how to check the result before you finish.
Reviewed by LocalCMO Editorial Team Last reviewed
Before you start
- You can open Local SEO.
- You know the business location, keyword, search area, and report date.
- You have access to the rank grid, keyword settings, competitor results, and comparison period.
Steps
Choose the right scope
Open Local SEO and select the business location, keyword, search area, and report date.
Confirm what the page is showing
Check the rank grid, keyword settings, competitor results, and comparison period. Make sure the scope and date match the question you are trying to answer.
Compare local competitors
Read the dominance leaderboard LocalCMO builds from your own grid, and work out what is actually deciding the order.
Open the supporting detail
Use the same keyword, location, grid, and date when you compare results.
Record the next action
You can see where the business appears, which competitors appear first, and what to investigate next. Save or assign the next step instead of treating the summary as proof that work is complete.
EXPECTED RESULT
What you should see when you finish
- You can see where the business appears, which competitors appear first, and what to investigate next.
- The page shows the client or location you intended to change or review.
- Any approval, publishing, or follow-up status is recorded separately from the draft.
If something does not look right
The option or data is missing
Check the selected scope, date range, account connection, and your permissions. Rank results describe the checked keyword, grid, location, and date. They do not guarantee future ranking, visits, or revenue.
The result does not match the source
Return to Local SEO, confirm the source and checked date, then repeat the task with the same scope. Do not replace a missing value with zero or assume a submitted change is already live.
Compare local competitors FAQ
What does “Compare local competitors” help me do?
Read the dominance leaderboard LocalCMO builds from your own grid, and work out what is actually deciding the order.
How do I know this task is complete?
You can see where the business appears, which competitors appear first, and what to investigate next.
What should I do if the option or data is missing?
Check the selected scope, account connection, date range, and permissions. Rank results describe the checked keyword, grid, location, and date. They do not guarantee future ranking, visits, or revenue.