Social guides
Use the Posts workspace to shape ideas, prepare media, schedule campaigns, and understand how content performs.
Create useful content
Plan the calendar
Measure each post
Browse Social articles
8 guides, organized around the work you need to do.
Create posts
Create a multi-location post
Publish to connected profiles rather than abstract networks: choose the profiles, name the post, write once, check each network's preview, then publish or schedule.
Networks and character limits
The ten networks LocalCMO publishes to, each one's character limit, which post types Google and Facebook accept, and why the platform filter shows fewer icons than you have profiles.
Attach post images and video
One media set is shared across every selected network, so the strictest network decides what you can attach. The per-network limits, and the four rules that reject most posts.
Browse and manage
Find and filter posts
Table, Calendar and Feed are three views of one list. Search and filters narrow it, and the Location picker is the usual reason a post you know exists isn't showing.
Understand post status
The Status column summarises every channel at once. Read the per-channel icons for the real story, including the publisher's own error message, and know which states the filter can't find.
Publish and measure
Read post performance analytics
Post Analytics reports Google and Facebook only, over a rolling window. What Posts published, Views and Clicks each count, and why your other networks show nothing.
Boost a post with budget
Boosting promotes a Facebook post through your own Meta ad account. Connect and select the ad account first, then set audience, total budget and duration in the composer or after the post is live.